Nov 16 2009
Are Labour going to do a Jedward
Labour’s poster depicting David Cameron and George Osbourne as the so bad they’re funny X Factor twins John and Edward (”Jedward”) with the tagline “You won’t be laughing if they win” has got a good deal of press coverage, far exceeding the impressions the paid billboards will chalk up. In this sense it’s already a hugely effective piece of viral advertising.
But it’s another story that makes me think.
Jedward have faced huge public hostility, hate campaigns on Facebook, and deafening booing at X Factor performances. But last Saturday it was all cheers. The criticism became so unfairly harsh and personal, and they held up so strong, that they have become popular.
Could Labour do the same? The recent argument over Gordon Brown’s letter suggests it’s possible. If The Sun and others don’t want a Labour victory, they mustn’t victimise Brown.
